How to Get People Lining Up to Buy From Your Brand ft. Collegium | The Dept. Ep. 33
The Dept. w/ Omar El-Takrori
Building Community Over Sales
Exploring Collegium's unique marketing strategy focused on community engagement, this chapter discusses the shift in sneaker culture towards valuing relationships over direct sales. The speaker reflects on the importance of personal engagement with their supporters, drawing inspiration from iconic brands and emphasizing the role of community in business success.
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