Leveling Up with Eric Siu RIP SEO: Here’s What Works Now
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Jan 2, 2025 
Neil Patel, co-founder of NP Digital and co-host of the Marketing School podcast, dives into the evolution of SEO with Eric Siu. They discuss the shift to 'search everywhere optimization' and how platforms like TikTok and AI chatbots are reshaping search behavior. The conversation highlights community-driven marketing's rising importance and AI's role in content creation. Patel also reveals the potential of voice search and new media to transform marketing strategies, urging marketers to adapt in this rapidly changing landscape.
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SEO is Dead
- SEO is evolving into "Search Everywhere Optimization" (SEO).
- People are searching across various platforms like TikTok, Instagram, and ChatGPT, not just Google.
Search and Social Media
- Search is becoming more like social media, with multiple platforms coexisting.
- Users will likely use several search platforms, just as they use multiple social networks.
Podcast Discovery
- Many people discover the Marketing School podcast through the show itself.
- Shorts are also a significant avenue for attracting new listeners.