Leveling Up with Eric Siu
RIP SEO: Here’s What Works Now
Jan 2, 2025
Neil Patel, co-founder of NP Digital and co-host of the Marketing School podcast, dives into the evolution of SEO with Eric Siu. They discuss the shift to 'search everywhere optimization' and how platforms like TikTok and AI chatbots are reshaping search behavior. The conversation highlights community-driven marketing's rising importance and AI's role in content creation. Patel also reveals the potential of voice search and new media to transform marketing strategies, urging marketers to adapt in this rapidly changing landscape.
28:26
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Quick takeaways
- The shift to 'search everywhere optimization' indicates users are diversifying their search methods beyond traditional search engines, necessitating a new marketing approach.
- Investing in community engagement enhances brand loyalty and trust, becoming crucial for standing out in a landscape crowded with AI-generated content.
Deep dives
The Evolution of SEO
SEO is currently experiencing a paradigm shift, moving from traditional search engine optimization to what is termed 'search everywhere optimization.' This change is driven by the fact that users are utilizing various platforms, such as social media and AI chatbots, for searches, rather than relying solely on Google. The podcast highlights that despite concerns about SEO being diminished by AI tools, data indicates that organic traffic from Google has continued to rise. Through analysis of over 30,000 websites, it was found that these sites are still receiving increasing amounts of SEO traffic, even amidst the rise of AI-generated content.
