Leveling Up with Eric Siu cover image

RIP SEO: Here’s What Works Now

Leveling Up with Eric Siu

00:00

The Evolution of Search Behavior in Digital Marketing

This chapter examines the shift from traditional search engines to platforms like TikTok and AI chatbots for discovering information. It discusses the implications for marketers and highlights the gradual decline in reliance on Google, suggesting that while the tools are changing, marketing fundamentals remain steady.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app