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3min chapter
RIP SEO: Here’s What Works Now
Leveling Up with Eric Siu
The Evolution of Search Behavior in Digital Marketing
This chapter examines the shift from traditional search engines to platforms like TikTok and AI chatbots for discovering information. It discusses the implications for marketers and highlights the gradual decline in reliance on Google, suggesting that while the tools are changing, marketing fundamentals remain steady.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode