The Art of Charm

Are You Chasing a Prize You Don’t Even Want? | Bree Groff

35 snips
Dec 1, 2025
Bree Groff, a transformation expert and author of "Today Was Fun," brings insight into navigating personal and organizational change. She discusses why people resist change and how psychological models can simplify transitions. Bree introduces the concept of micro-moves to foster momentum and emphasizes that playfulness and creativity can enhance workplace dynamics, especially in the face of AI advancements. With practical frameworks, she encourages listeners to reassess their career paths and prioritize fun, connection, and wellness at work.
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INSIGHT

Fun Drives Creative Competitive Advantage

  • Fun at work drives creativity which produces tangible value that protects jobs from automation.
  • Bree Groff argues creativity + fun is a competitive advantage in an AI world.
ANECDOTE

Childhood Model Of Enjoyable Work

  • Bree Groff grew up with parents who liked their work and remembered her mom saying, "I have the best days."
  • That upbringing shaped her belief that enjoyable work is possible and worth pursuing.
INSIGHT

Pain Is Optional, Value Is Not

  • Pain is not a necessary sign of value; value creation, not suffering, earns pay.
  • Choose struggles that feel like a hard workout rather than feeling beaten down by work.
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