How leaders should declutter priorities

Bree recommends a Marie Kondo-style purge of projects and confident hypothesis-driven prioritization by leaders.

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What if the reason change feels so hard is because you're using the wrong psychological model to navigate it? In this episode, AJ and Johnny sit down with transformation expert Bree Groff to break down the hidden mechanics of personal and organizational change. Bree reveals why people resist transitions, how to diagnose the real source of friction, and the counterintuitive moves that make change stick—whether you're shifting a habit, a relationship dynamic, or an entire team culture. You’ll learn simple, science-backed frameworks to reduce overwhelm, increase adaptability, and guide yourself (and others) through uncertainty with clarity and confidence.

[00:00:00] Why change feels emotionally threatening—not just logically difficult
[00:01:12] The 3-part model Bree uses to diagnose any transition
[00:03:05] How to spot the “real” resistance hidden beneath stated objections
[00:04:47] Why people cling to the familiar—even when it no longer works
[00:06:10] The psychology of endings and why they matter more than beginnings
[00:07:52] The power of micro-moves when big change feels impossible
[00:09:18] How to create momentum using Bree’s “change curve”
[00:10:41] What leaders get wrong when guiding people through transitions
[00:12:33] How to make change feel safe instead of overwhelming
[00:14:02] Bree’s practical steps to build a resilient, adaptable identity

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Episode resources:

BreeGroff.com

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