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Run the Numbers

Decoding SaaS Growth: Maxio’s 2024 Benchmarking Report with VP of Strategy Jon Cochrane

Oct 7, 2024
Jon Cochrane, VP of Strategy at Maxio, shares expert insights from the company's latest SaaS benchmarking report. He dives into trends in pricing strategies, comparing usage-based to subscription models. The conversation highlights the influence of consumer sentiment on B2B performance, particularly in uncertain times. Jon also introduces the 'founder mode' concept and discusses innovative mergers of hardware and software in subscriptions. With personal anecdotes, he and CJ reflect on their career paths, emphasizing lessons for finance professionals.
58:14

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Podcast summary created with Snipd AI

Quick takeaways

  • Consumer sentiment is crucial for B2B market performance, impacting investment decisions despite seemingly positive economic indicators.
  • Maxio's benchmarking report reveals private B2B businesses are growing at an average rate of 15%, highlighting sector resilience and the need for effective pricing strategies.

Deep dives

Consumer Sentiment and B2B Market Dynamics

Consumer sentiment significantly influences B2B market performance, despite external indicators suggesting economic strength. The podcast highlights a disconnect between positive economic reports and everyday consumer experiences, such as rising prices of staple goods. This divide suggests that even in a robust economy, sentiment impacts buying decisions for businesses, affecting their willingness to invest in software tools and other services. Understanding this dynamic is essential for companies seeking to navigate the complexities of market demands and consumer behavior.

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