Navigating Consumer Sentiment in B2B Markets

In this episode, CJ sits down with Jon Cochrane, VP of Strategy at Maxio, to unpack the latest insights from Maxio’s newly released benchmarking report. Maxio, known for its industry-leading SaaS metrics and billing solutions, serves over 2,400 subscription customers. Jon and CJ dive into practical takeaways from the report, revealing the real rate at which companies are growing, among other insights. They discuss trends in pricing, usage-based versus subscription models, and sector-specific performance, noting which sectors have excelled and which are falling back. The conversation also touches on consumer sentiment and B2B market performance. In addition, they explore the concept of "founder mode," introduced by Paul Graham, and its influence on growth and innovation. Jon and CJ share their unconventional career paths, comparing how their backgrounds have shaped their approaches. This episode is a must-listen for finance professionals seeking both data-driven insights and career advice.

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SPONSORS:

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Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages. 🚀 Request a demo at www.maxio.com/runthenumbers for 10% off your first year.

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Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

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FOLLOW US ON X:

@cjgustafson222 (CJ)

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https://www.linkedin.com/in/jonathandcochrane/ (Jon Cochrane)

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TIMESTAMPS:(00:00) Preview and Intro(02:55) Sponsor – NetSuite | Maxio(05:44) The VP of Strategy Role at Maxio(06:43) Maxio’s New Benchmarking Report(08:08) The Rate at Which Companies Are Growing(09:02) Practical Takeaways Provided by the Report(10:11) How Maxio Sourced the Data(11:24) The Role of Consumer Sentiment(16:41) Sponsor – Leapfin | Mercury(18:35) Growth in Transportation and Supply Chain Tech(22:02) Cyber Insurance and CYA for the CFO(25:55) Invoicing: Subscription Versus Usage(30:21) Ratio of Stage of Company to Size of Invoice(32:57) Five-Year Planning and Average Deal Size(35:40) Break Points in the Average Price Point(39:07) Subscription Versus Usage for Early-Stage Businesses(41:22) Moving from Subscription to Usage-Based or Vice Versa(42:16) The Path from Accountant to CFO(50:07) Surprising Stories Though from Jon’s Audit Career(53:24) Founder Mode(56:56) Wrap