Mind Pump: Raw Fitness Truth 1825: Man Cheats Death & Builds Cold Plunge Business
May 30, 2022
Ryan Duey, founder of Plunge, shares his inspiring journey from a near-fatal accident to creating a thriving cold plunge business. He discusses the transformative power of cold plunging for physical and mental wellness, as well as the impressive growth of his brand amid adversity. Listeners learn about the unique intersection of fitness and cold therapy, innovative workout methods, and the valuable lessons from his Shark Tank experience. Ryan also delves into the future prospects of the cold plunge market and the incredible feedback from his customers.
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Plunge's Pandemic Origins
- Ryan Duey and Michael Garrett launched Plunge in September 2020 during the COVID-19 pandemic.
- Initially, they emailed their float spa clients, offering 20 homemade cold plunges.
Strategic Naming
- The company name is Plunge, but the website is thecoldplunge.com to capitalize on an undominated search term.
- This organic search traffic significantly boosted their initial growth.
From Accident to Entrepreneur
- Ryan Duey's entrepreneurial journey wasn't intentional.
- It stemmed from a near-fatal motorcycle accident in Thailand that shifted his life's purpose.