Millionaire University 149. How a Men's Skincare Brand Is Making Millions With Ben Feys and Kevin Niehoff
Jul 31, 2024
Ben Feys and Kevin Niehoff, co-founders of the seven-figure men's skincare brand PrettyBoy, share their entrepreneurial journey. They discuss the critical importance of market research and customer feedback in product development. The duo dives into evolving marketing strategies, especially through Facebook ads, and the shift from bedroom packing to professional logistics. They also highlight the balance between selling on Amazon and direct-to-consumer, emphasizing mentorship's role in navigating challenges and future growth in the skincare industry.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 5min
Building a Men's Skincare Brand
04:54 • 29min
Strategic Growth in Men's Skincare
34:19 • 16min
Navigating Logistics: From Bedroom Packing to Professional Fulfillment
50:14 • 3min
Navigating E-commerce: The Balance Between Amazon and Direct Sales
53:08 • 5min
Harnessing Mentorship for Business Growth
58:12 • 2min
Connecting with Success
01:00:06 • 3min