Ben Feys and Kevin Niehoff, co-founders of the seven-figure men's skincare brand PrettyBoy, share their entrepreneurial journey. They discuss the critical importance of market research and customer feedback in product development. The duo dives into evolving marketing strategies, especially through Facebook ads, and the shift from bedroom packing to professional logistics. They also highlight the balance between selling on Amazon and direct-to-consumer, emphasizing mentorship's role in navigating challenges and future growth in the skincare industry.