Millionaire University How a Men's Skincare Brand Is Making Millions With Ben Feys and Kevin Niehoff (MU Classic)
Jun 13, 2025
Ben Feys and Kevin Niehoff, co-founders of PrettyBoy Skincare, delve into their journey of building a seven-figure men's skincare brand. They discuss the pivotal role of market research and customer feedback in developing their products. The duo shares insights on effective marketing strategies, emphasizing Facebook ads and email campaigns. They also reveal the importance of financial metrics, logistics, and mentorship in scaling their business, all while maintaining a customer-centric approach that sets them apart in a competitive market.
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Founders' Personal Skincare Journey
- Ben Feys and Kevin Niehoff met at Ohio State and shared an entrepreneurial spirit. They started PrettyBoy Skincare due to their personal struggles with men's skincare options.
- Kevin had eczema and Ben had acne; both disliked available products and saw no men's brand that fit their needs or lifestyle.
Do Deep Market Validation
- Validate your business idea by surveying progressively broader groups beyond your immediate friends.
- Use honest feedback to ensure your product meets customers' real needs, focusing on simplicity and effectiveness.
Persistence Wins Manufacturing Partner
- Small brands must have everything together to attract quality contract manufacturers.
- Persistence in networking led PrettyBoy to a highly experienced skincare lab that matched their vision and elevated their product development.