Establishing Pretty Boy Skincare

This chapter explores the founders' journey in launching Pretty Boy Skincare, a brand tailored for men's skincare needs. They discuss their market research experiences at Ohio State University, the struggles they faced in finding suitable products, and the importance of a customer-centric approach. Emphasizing simplicity and effectiveness, they detail their development of high-quality skincare solutions while collaborating with experts to ensure product efficacy.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

#454 What's the secret to a wildly profitable ecommerce business? Just ask PrettyBoy Skincare! Ben Feys and Kevin Niehoff, founders of the seven-figure men's skincare brand, share their story in today's episode hosted by Brien Gearin. Driven by a relentless commitment to quality products and their customers, you'll learn the exact "hows" and "whys" of everything from conducting thorough market research to ensuring bottom line profitability in a saturated space. If you're ready to bootstrap your own ecommerce business, then Ben and Kevin offer invaluable advice to help you get started and stand out from the crowd. Plus, listen until the end to hear why mentorship is essential to every entrepreneur's success!

(Original Air Date - 7/31/24)

What we discuss with Ben and Kevin:

+ Origin Story and Market Research

+ Developing the First Product

+ Marketing and Sales Strategy

+ Financials and Logistics

+ Plans for the Future

Thank you, Ben and Kevin!

Get 20% off your order with code MUPOD20 at ⁠YoPrettyBoy.com⁠.

Check out PrettyBoy's store on ⁠Amazon.com⁠.

Follow PrettyBoy on ⁠Instagram⁠ and ⁠TikTok⁠!

For more information go to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ MillionaireUniversity.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠