The Value of Preparedness in Leadership

Preparedness is emphasized as a crucial additional element of effective leadership alongside people, planet, and profit. Leaders are encouraged to cultivate a mindset that acknowledges the inevitability of crises and the importance of proactive measures. Learning from past experiences is vital to mitigate the damages of future events, with leaders urged to develop 'muscle memory' to handle crises based on prior encounters. This approach promotes resilience and reinforces the belief that teaching leaders to be prepared enhances their capacity to respond effectively during challenging times.