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The WARC Podcast chevron_right

3 in 15: Lessons from the Effective 100

May 30, 2023
22:05
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1
Introduction
00:00 • 2min
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2
The WALK Annual Rankings and the Effective 100 Report
01:35 • 2min
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3
The Impact of 100 on Creative Effectiveness
03:11 • 2min
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4
The Rise of Paid Media
04:42 • 2min
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5
The Power of Virtual Influencers
06:26 • 2min
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6
The Rise of Virtual Influencers in Gaming
08:10 • 2min
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7
Hunger Cells: A New Social Platform for Advertising
09:46 • 2min
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8
Make Lamb Not Walls From Australian Lamb
11:33 • 2min
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9
The Power of Celebrity in Advertising
13:12 • 3min
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10
The Rise of Celebrity in Food Advertising
16:25 • 2min
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11
The Use of Celebrity and Influencer in the Top 100 Campaigns
18:06 • 4min
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This week, David Tiltman, WARC's SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative to discuss some of the key findings from the Lessons from the Effective 100 report.

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