Make Lamb Not Walls From Australian Lamb

Make lamb not walls from Australian lamb. This ranked at number 83 in our 100 campaigns list. The creative for the campaign is really different. They have posters of of suited politicians biting into shared lamb chops. And films got old people blasting holes in walls with tanks. So it really looks nothing like a food ad, but it drove a 13% increase in sales of lamb. so again, really effective.