
3 in 15: Lessons from the Effective 100
The WARC Podcast
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Hunger Cells: A New Social Platform for Advertising
The second trend I titled hunger cells is all about food and drink advertising. Fast food retailers have always performed strongly in the effect of 100 McDonald's ranked number one this year for the fourth consecutive year. Brands are taking more risks with their campaigns, challenging category norms to create an impact.
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