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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Sales: How to Close Sales When Selling to CFOs, How to Guarantee You Win Every Renewal, Core Questions All CFOs Ask Today When Buying, Why Revenue Operations is the Most Important Role in a Company with Steve Goldberg, CRO @ Salesloft
Dec 13, 2023
Steve Goldberg, CRO at Salesloft, shares insights on sales, building relationships with prospects, deal reviews, and ensuring renewals. He emphasizes the importance of understanding customers, mastering the psychology of prospects, and treating every renewal as a new deal. He discusses the value of revenue operations (RevOps) and data-driven decision-making, as well as analyzing changes in customer behavior. Join Steve as he shares his expertise in sales and provides valuable advice for sales reps.
49:50
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Quick takeaways
- Building strong relationships is key in sales and requires understanding customers' motivations.
- Effective deal reviews and forecasting involve first-line managers, data analysis, and blind spot identification through revenue operations and enablement teams.
Deep dives
The Importance of Building Relationships in Sales
In this podcast episode, Steve Goldberg, Chief Revenue Officer at Salesloft, emphasizes the significance of building relationships in sales. He recounts his own journey into sales, initially viewing it as a negative profession but later realizing the value of salespeople as problem solvers and psychologists for customers. Goldberg highlights the importance of understanding customers' personal and professional motivations to effectively connect with them. He also discusses the role of body language, research, and personalized conversations in getting to know customers better.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode