The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Sales: How to Close Sales When Selling to CFOs, How to Guarantee You Win Every Renewal, Core Questions All CFOs Ask Today When Buying, Why Revenue Operations is the Most Important Role in a Company with Steve Goldberg, CRO @ Salesloft
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Dec 13, 2023 Steve Goldberg, Chief Revenue Officer at Salesloft, shares his sales expertise honed from leading roles at top companies. He dives into the psychology behind sales, emphasizing relationship-building and understanding customer dynamics. Steve reveals strategies for closing deals swiftly, highlights the evolving landscape of selling to CFOs, and stresses the critical role of Revenue Operations in scaling success. He also discusses the importance of ensuring renewals and fostering trust in client relationships for sustained growth.
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Understanding Customer Motivations
- Understand both the business and personal motivations of your customers.
- This helps you relate to them and solve their problems effectively.
Quality over Quantity in Sales
- Focus on quality over quantity when reaching out to new prospects.
- Research prospects thoroughly to ensure you're catching them at the right time.
Identifying True Buyers
- Identify true buyers by assessing their influence and willingness to commit.
- Role-play scenarios to gauge how prospects handle pressure from higher-ups.