Doing Digital Marketing Right in Healthcare with Reed Smith, Founder at Social Health Institute

In 'Change by Design,' Tim Brown introduces the concept of design thinking, a human-centered approach to problem-solving that matches people's needs with what is technically feasible and viable from a business strategy perspective. The book debunks the myth that innovations come from genius-level ideas and instead emphasizes a rigorous process of examination, iteration, and collaboration. Brown outlines the design thinking process, which includes phases such as empathize, define, ideate, prototype, and test. He provides real-world examples from organizations like Kaiser Permanente and Kraft to illustrate how design thinking can be applied across various industries to create meaningful change and drive innovation.