#20746
Mentioned in 2 episodes
Change by Design
Book • 2009
In 'Change by Design,' Tim Brown introduces the concept of design thinking, a human-centered approach to problem-solving that matches people's needs with what is technically feasible and viable from a business strategy perspective.
The book debunks the myth that innovations come from genius-level ideas and instead emphasizes a rigorous process of examination, iteration, and collaboration.
Brown outlines the design thinking process, which includes phases such as empathize, define, ideate, prototype, and test.
He provides real-world examples from organizations like Kaiser Permanente and Kraft to illustrate how design thinking can be applied across various industries to create meaningful change and drive innovation.
The book debunks the myth that innovations come from genius-level ideas and instead emphasizes a rigorous process of examination, iteration, and collaboration.
Brown outlines the design thinking process, which includes phases such as empathize, define, ideate, prototype, and test.
He provides real-world examples from organizations like Kaiser Permanente and Kraft to illustrate how design thinking can be applied across various industries to create meaningful change and drive innovation.
Mentioned by
Mentioned in 2 episodes
Mentioned by Tim Brown in his 2009 book as a method to transform organizations and inspire innovation.
32 snips
Design thinking was supposed to fix the world. Where did it go wrong?
Mentioned by Greg LeBlanc as a book co-authored with Tim Brown from IDEO.
525. ‘Design Thinking’ As The Ultimate Integrator with Barry Katz
