Will Notini

Will Notini, Senior Design Research Lead at IDEO, shares insights from his extensive experience managing multidisciplinary teams and driving design innovation. He emphasizes the importance of exploratory design research in uncovering unbiased insights and the need for ethical considerations in complex challenges. Will discusses the significance of participant recruitment, building trust for effective collaboration, and the interplay between fast and slow research methods. He advocates for interdisciplinary cooperation to create impactful design solutions and shares valuable resources for aspiring researchers.