Reed Smith

In this conversation, Reed Smith, founder of the Social Health Institute and chief social strategist at Gray Digital Group, shares his expertise in healthcare digital marketing. He discusses the shift from traditional advertising to interactive communication, emphasizing healthcare consumerism. Reed highlights the transformative potential of chatbots and podcasts in enhancing patient engagement. He underscores the need for healthcare providers to adapt to a fast-evolving digital landscape while focusing on measurable outcomes and innovative strategies.