The Mind-to-Market Future is Infinitely Shoppable

Feb 21, 2025

Explore the future of commerce with transformative ideas like AV-driven urban planning and the rise of ad-infiltrated environments. Discover Amazon's strategy to sway traffic, possibly overshadowing traditional search engines. Uncover intriguing studies from Meta on mind-reading technology. Celebrate the week's heroes and villains in the retail world while getting hyped for the upcoming Shoptalk After Party. The landscape of shopping is evolving rapidly, making it a captivating time to be involved!

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ShopTalk Importance

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Motion's Creative Report

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We peer into commerce’s self-driven future and see new frontiers arising for AV-centric city planning, (more) invasive advertisement integration, commerce-based search engines, and Meta mind control. PLUS: Phillip and Brian designate their week’s heroes and villains, and we get excited about the official Adobe x Future Commerce Shoptalk After Party!

Think It, And It Will Be Done

Key takeaways:

[9:00] News from the week: Shopify earnings, Klaviyo, bird flu, and the latest from Future Commerce.
[15:30] Autonomous Vehicles Will Redesign Commerce: AVs will create massive changes in urban planning, retail, and logistics.
[19:00] Amazon’s Next Big Move: The company is now allowing advertisers to drive traffic off-site, signaling its ambition to become the next big search engine.
[23:00] Ad Takeover: Everything – even your car’s infotainment screen – eventually becomes a surface for advertisement.
[42:00] Klaviyo’s B2C Event: Klaviyo announces Built for B2C livestream event, happening Thursday 2/20.
[49:30] Meta Brain: Meta releases research on mind reading via magnetic therapy and AI-assisted analysis.
[1:05:00] Heroes and Villains: Phillip and Brian’s biggest winners and losers of the past week in commerce.
“Amazon is about to become the biggest search engine for product discovery. Google should be worried.” — Phillip
“The Gulf of Fortune, brought to you by Panda Doc.” – Brian
“We’ve seen heart rates submitted as evidence, truth serums outlawed by the Geneva Convention. I have to believe that things like this are not Black Mirror, but actual legitimate real things that will be used in positive and negative ways. That to me seems scary.” – Phillip
“I think this is going to be a retooling of the way we think.” – Brian

In-Show Mentions:

Join us at Rivea for the official Adobe x Future Commerce Shoptalk After Party
Order LORE by Future Commerce on Metalabel
Fortune: Some Jeep owners are being hit with pop-up ads inside their cars.
The Age of Agglomeration: Our predictions report from January.
Netflix Bites (Good luck finding the menu?)

Future Commerce Links:

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Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
Listen to our other episodes of Future Commerce

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Commerce shapes the future because Commerce is Culture™.