

#35957
Mentioned in 6 episodes
Lore
Book • 2024
This illustrated volume introduces readers to infamous characters whose crimes are more terrifying than fiction.
It includes stories of William Brodie, a Scottish cabinetmaker with a dark secret, H.H.
Holmes, a con artist from the 1893 World’s Fair, and Bela Kiss, a Hungarian tinsmith with a taste for the occult.
The book is part of the World of Lore series and features rare material and stories from the Lore podcast and television series.
It includes stories of William Brodie, a Scottish cabinetmaker with a dark secret, H.H.
Holmes, a con artist from the 1893 World’s Fair, and Bela Kiss, a Hungarian tinsmith with a taste for the occult.
The book is part of the World of Lore series and features rare material and stories from the Lore podcast and television series.
Mentioned by
Mentioned in 6 episodes
Mentioned by ![undefined]()

as his other award-winning show, which is also a podcast, book series, and television show.

Aaron Mahnke

Feeling Blue
Mentioned by ![undefined]()

as another show he created, which is also a podcast, book series, and TV show.

Aaron Mahnke

Look To The Stars
Mentioned by ![undefined]()

as another one of his shows, which is also a book series and a TV show.

Aaron Mahnke

The Lottery
Mentioned by ![undefined]()

in the podcast introduction as his other work, which is also a podcast, book series, and television show.

Aaron Mahnke

Danger Within
Mentioned by ![undefined]()

in the podcast episode.

Aaron Mahnke

Devil in the Details
Mentioned by ![undefined]()

as a podcast, book series, and television show.

Aaron Mahnke

A Bit Flaky
Mentioned as the podcast host's other award-winning show, which is also a podcast, book series, and television show.

They Might Be Giants
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as a book about brand storytelling and myth-making.


Brian Lange

Gen Z Buys the Vibe, Gen X Pays the Bill
Mentioned by ![undefined]()

in relation to the podcast, book series, and television show.

Aaron Mahnke

Catching On
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in the context of an after-party at Shop Talk.


Phillip Jackson

The Mind-to-Market Future is Infinitely Shoppable
Mentioned by ![undefined]()

as his other award-winning show, which is also a podcast, book series, and television show.

Aaron Mahnke

Dead Drunk
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when discussing simple systems and a previous conversation with Michael Schechter about frictionless cards.


Mike Vardy

The Analog Way with Jeff Sheldon
Mentioned by ![undefined]()

as another one of his shows, which is also a podcast, book series, and television show.

Aaron Mahnke

Pack It In
Mentioned by Speaker 3 as an exploration of brand storytelling and myth-making.

Rewind: Don’t Say Metaverse
Mentioned as being available for discount to Future Commerce Plus members.

True Classic Wants to Be a 200+ Year Old Brand
Mentioned by 

as a recent release with curated content, poetry, photo essays, and personal reflections focused on brand storytelling.


Brian Lange

True Classic Wants to Be a 200+ Year Old Brand
Mentioned by ![undefined]()

as a companion to his podcast.

Aaron Mahnke

Serpentine
Mentioned by ![undefined]()

in the podcast introduction as a companion piece to the podcast.

Aaron Mahnke

Smoking Gun