The WARC Podcast Entertainment as a brand-building strategy
22 snips
May 15, 2025 Join Dan Salkey, Co-Founder of Small World and co-author of the Entertain or Die report, along with Michaela Kron-Hags, Global Marketing Campaign Director at Duolingo. They explore how brands like Duolingo redefine engagement through entertainment. Discover why entertainment value impacts brand growth, with surprises from unexpected brands. Learn about innovative strategies using characters and humor to connect with audiences, and the importance of measuring engagement beyond traditional methods. Get inspired by their insights on brand narrative and creative marketing!
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Media Fragmentation Demands Entertainment
- Media fragmentation creates fierce competition for audience attention across countless channels.
- Brands must prioritize entertainment to capture and retain audience interest amid content saturation.
Entertainment Drives Brand Growth
- The Entertainment Index ranks brands by how entertaining they are and links entertainment to brand growth.
- Top entertaining brands often see significant revenue growth and cultural impact beyond traditional entertainment sectors.
Duo's Mascot Evolution
- Duo the mascot evolved from persistent reminders into a larger-than-life, unhinged character beloved by fans.
- This character became central to Duolingo's marketing, driving cultural relevance and entertainment-first branding.