Dan Salkey

Join Dan Salkey, Co-Founder of Small World and co-author of the Entertain or Die report, along with Michaela Kron-Hags, Global Marketing Campaign Director at Duolingo. They explore how brands like Duolingo redefine engagement through entertainment. Discover why entertainment value impacts brand growth, with surprises from unexpected brands. Learn about innovative strategies using characters and humor to connect with audiences, and the importance of measuring engagement beyond traditional methods. Get inspired by their insights on brand narrative and creative marketing!

Join James Kuczynski, Duolingo's Creative Director, and Dan Salkey, founding partner at Small World, as they dive into building entertaining brands. They discuss the rise and surprising 'death' of Duolingo's beloved mascot, Duo, and the creative autonomy that fuels their success. Discover how AI is revolutionizing language learning and why engaging content is crucial for brand loyalty. With insights from their recent SXSW panel, learn the traits of the most entertaining brands and how to apply them to your own marketing strategy!

Dan Salkey, founder of Small World, and Dean Harrison, Senior Director of Social at Subway, dive into Subway’s innovative campaign tied to Happy Gilmore 2. They dissect how nostalgia can be potent when paired with intentional marketing strategies. The duo explores the importance of cohesive fan engagement, the comeback of beloved characters like Shooter McGavin, and the creative blend of humor with cultural relevance. They also highlight the role of social media in keeping brands relevant in today's fast-paced landscape.