Innovating Brand Narratives Through In-House Talent

This chapter explores the significance of in-house production and leveraging unconventional talent to drive brand creativity and engagement. It highlights successful strategies from brands like Duolingo and Liquid Death, showcasing how they blend traditional expertise with innovative talent to enhance their marketing efforts. The discussion also emphasizes the importance of authentic content creation and the need for brands to connect with diverse audiences, particularly through platforms like TikTok and YouTube.