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The Startup Podcast

Enterprise Sales - How to Sell Big Without Selling Out Your Startup (Edu)

Apr 1, 2024
Clementine Jacoby, founder and CEO of Recidiviz, transforms fragmented criminal justice data into insights for reform. She discusses the challenge of selling to large enterprises without sacrificing startup integrity. Topics include maintaining a scalable product amidst client customization demands, navigating government sales, and the importance of structured lead qualification. Jacoby also highlights empowering teams and balancing sales with core product goals, offering valuable lessons for startups seeking growth without losing their identity.
55:46

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Quick takeaways

  • Startups must prioritize scalability to avoid transforming into service-oriented firms, risking their competitive edge and innovation.
  • Navigating enterprise relationships requires understanding bureaucratic complexities, with a focus on efficiency to maintain scalable solution development.

Deep dives

The Importance of Scalable Software

Building software that cannot scale is viewed as a significant drawback in the tech industry. It's essential to recognize that while many projects can be successfully executed in a non-scalable manner—like data analysis or presentations—software's primary value lies in its ability to scale efficiently. Companies that produce non-scalable software risk losing their competitive edge and transforming into service-oriented firms with minimal returns. Staying in a non-scalable zone not only limits growth potential but also diminishes the benefits that technology can offer.

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