18min chapter

The Startup Podcast cover image

Enterprise Sales - How to Sell Big Without Selling Out Your Startup (Edu)

The Startup Podcast

CHAPTER

Navigating Customization Challenges in Software Development

This chapter explores the difficulties startups face when tempted by one-off customization requests from major clients, stressing the need to maintain focus on core product identity. It discusses strategies for balancing customer demands with the imperative to build scalable software, highlighting the risks of deviating from a company's primary mission. Through a nuanced analysis, the chapter emphasizes the importance of distinguishing between beneficial market signals and distracting custom requests to ensure long-term success.

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