
The Chris Voss Show
The Chris Voss Show Podcast – Working Backwards: Insights, Stories, and Secrets from Inside Amazon by Colin Bryar, Bill Carr
Apr 9, 2021
Colin Bryar and Bill Carr, long-time Amazon executives, discuss their book 'Working Backwards' on the Chris Voss Show. They reveal Amazon's principles and practices, such as customer obsession and operational excellence, that drove its success. They also discuss the importance of understanding customers, analyzing ideas, and adapting Amazon's processes to different industries. Their book offers practical tips and advice for business leaders.
42:40
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Quick takeaways
- Amazon's success is rooted in their customer-centric approach, prioritizing trust, personalized experiences, and easy returns.
- Amazon's innovative decision-making processes, such as narratives and memos, enable data-driven discussions and prioritize long-term goals over short-term gains.
Deep dives
Customer Obsession and Trust: Amazon's Success
Amazon's success can be attributed to their customer-centric approach, focusing on building trust and providing a seamless shopping experience. Their customer service, including easy returns and personalized recommendations, has helped establish a strong relationship with customers. By prioritizing the customer's needs and experience, Amazon has built a solid foundation of trust, leading to customer loyalty and repeat business.
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