AI Snips
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Episode notes
Audience And Community Are Different
- Audience building and community building are distinct activities with different goals and ethics.
- Confusing them risks dishonest practices that erode trust and harm reputation.
Clubhouse Became A Sales Funnel
- Clubhouse was hyped as a new way to connect but became a place where everyone tried to sell something.
- People don't want to join communities only to be funneled toward purchases later.
Be Honest About Your Intentions
- Be honest about your intentions: if you want to sell, say you are building an audience, not a community.
- Avoid disguising profit motives as selfless community-building because people will notice and talk.