Say More Altruism in Action with Eva Goicochea of Maude
Jan 30, 2025
Eva Goicochea, the founder of Maude, shares her transformative journey from healthcare to pioneering a modern sexual wellness brand. She discusses the mission-driven ethos behind Maude and the challenges of launching a business in a saturated market. Eva emphasizes the importance of personal ethics and societal impact, particularly in promoting gender equity. The conversation also delves into challenging societal norms around motherhood, advocating for personal choice and fulfillment over conventional expectations.
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Always Create Optionality
- Create multiple fallback plans so one failure doesn't end you.
- Optimize for success by deliberately building optionality into decisions.
From Unexpected Legislative Aide To Purpose
- Eva fell into a legislative aide role unexpectedly and loved the sense of process.
- That early government experience influenced her drive to work on things that matter.
Inclusion Shaped Her Altruism
- Eva credits her mother's inclusive gatherings for shaping her belief in caring for others.
- That upbringing made her view altruism as a basic human duty rather than optional virtue.
