Eva Goicochea

Eva Goicochea, the founder of Maude, shares her transformative journey from healthcare to pioneering a modern sexual wellness brand. She discusses the mission-driven ethos behind Maude and the challenges of launching a business in a saturated market. Eva emphasizes the importance of personal ethics and societal impact, particularly in promoting gender equity. The conversation also delves into challenging societal norms around motherhood, advocating for personal choice and fulfillment over conventional expectations.