Scaling Up Business with Bill Gallagher

AI Business Transformation with Gerard Murtagh

Mar 5, 2025
Gerard Murtagh, CEO of MouldMen, shares his unconventional journey from a young entrepreneur to leading a thriving mold remediation company in Australia. He reveals how he tackled a staggering $1.4 million in fraud using AI, transforming crisis into opportunity. The discussion covers practical AI applications for efficiency and overcoming employee resistance to automation. Gerard emphasizes the importance of a structured approach to AI integration and the future of AI in reshaping customer interactions, urging business owners to embrace innovation.
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ANECDOTE

Fraud Discovery

  • Gerard Murtagh discovered $1.4M in fraud after MoldMen grew 300% during COVID.
  • This crisis stemmed from outdated processes meant for a much smaller team, highlighting the need for adapting systems during rapid growth.
ADVICE

Process Re-evaluation

  • Don't just add more processes; re-evaluate and rebuild.
  • Use technology like Airwallex to streamline financial controls, enabling quick card issuance and cancellation.
ANECDOTE

AI for Fraud Analysis

  • AI helped analyze financials by identifying anomalies like excessive Uber Eats expenses and multiple Spotify subscriptions.
  • This highlighted AI’s potential beyond fraud detection, sparking broader implementation.
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