Scaling Up Business with Bill Gallagher

AI Business Transformation with Gerard Murtagh

Mar 5, 2025

Gerard Murtagh, CEO of MouldMen, shares his unconventional journey from a young entrepreneur to leading a thriving mold remediation company in Australia. He reveals how he tackled a staggering $1.4 million in fraud using AI, transforming crisis into opportunity. The discussion covers practical AI applications for efficiency and overcoming employee resistance to automation. Gerard emphasizes the importance of a structured approach to AI integration and the future of AI in reshaping customer interactions, urging business owners to embrace innovation.

55:40

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Episode guests

Gerard Murtagh

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Episode notes

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Quick takeaways

Gerard Murtagh's journey highlights the necessity of reassessing business processes before implementing AI to ensure operational efficiency amidst rapid growth.

The integration of AI at Moldman streamlined operations by automating tasks and enhancing the customer experience, transforming traditional business practices.

Gerard emphasizes the importance of building a robust data lake as a valuable asset for informed decision-making in evolving markets.

Deep dives

The Entrepreneurial Journey of Gerard Marta

Gerard Marta's entrepreneurial journey began at a young age, influenced by his family's business background. Growing up with neurodiversities forced him to navigate challenges, leading him to embrace entrepreneurship instead of pursuing a traditional career. At just 19, he took over his late father's business, gaining invaluable hands-on experience that fueled his passion for business management. This early exposure motivated him to establish Moldman, a mold remediation company that capitalized on opportunities following a major flood.

Intro

2min

Navigating Growth and Challenges in Entrepreneurship

11min

Navigating Business Growth and Efficiency Through Technology

5min

Harnessing AI for Business Efficiency

17min

Harnessing AI for Business Efficiency and Data Security

5min

Building Personalized AI for Business Success

11min

Maximizing Business Potential Through Data Insights

3min

What are some practical ways that businesses can optimize their operations with AI?

Scaling a business is tough, but scaling by 300% while dealing with fraud and financial chaos is next-level challenging. In this episode, Gerard Murtagh shares how AI helped his company, MouldMen, navigate rapid growth, uncover fraud, and optimize operations. This conversation is packed with real-world AI applications, leadership lessons, and practical strategies for business owners looking to stay ahead.

Gerard Murtagh doesn’t do business the conventional way. From launching his first venture at 17 to flying across the world to learn mold remediation firsthand, he’s built his success on innovation, grit, and a whole lot of AI-powered problem-solving.

Topics explored in this episode:

(2:00) The Unexpected Crisis

* Gerard discovers a staggering $1.4M in fraud and financial mismanagement.

(10:54) Turning to AI for Answers

* Using AI to analyze company financials and expose fraudulent expenses.

* Early AI wins convince Gerard to dig deeper into automation.

(19:23) Scaling Smarter with AI

* Using AI to replace manual admin processes while increasing efficiency.

(32:14) Overcoming Resistance to AI

* Working with employees who initially push back against automation, fearing job losses.

* A structured approach to AI integration.

(49:41) The Future of AI in Business

* Why business owners should consider building a “data lake.”

* How AI will reshape customer interactions, from service to sales.

Thanks to Gerard Murtagh for being on the show!

Learn more about Gerard: https://www.gerardmurtagh.com/bio

Connect with Gerard on LinkedIn: https://www.linkedin.com/in/gerardmurtagh/

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

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