MarTech Podcast ™ // Marketing + Technology = Business Growth The Rise Of The Fractional CMO
Mar 7, 2025
Emma Westley, a Fractional CMO and content strategy consultant at immerj, sheds light on the booming trend of fractional CMOs. She shares how startups benefit from this flexible model, allowing access to top-tier marketing expertise without the hefty price tag of a full-time hire. Emma explores the unique challenges fractional CMOs face in managing multiple organizations while adapting to each client's culture. Plus, she clarifies the distinctions between fractional leadership and traditional consulting roles, providing insights for businesses navigating their marketing strategies.
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Early Listener Appreciation
- Emma Westley, a long-time listener of the MarTech Podcast, expresses her appreciation for the show.
- Benjamin Shapiro acknowledges her early support, highlighting its impact on his career trajectory.
Paying It Forward
- Benjamin Shapiro shares an anecdote about offering to help a recently laid-off radio host start a podcast.
- He connects this act of kindness to the support he received from early listeners like Emma Westley.
Fractional CMO Defined
- Fractional CMOs offer part-time senior-level marketing expertise.
- This differs from consultants and interim CMOs in terms of team integration and long-term involvement.