The Rise Of The Fractional CMO
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Understanding the Role of a Fractional CMO vs. Consulting
This chapter explores the key differences between consultancy roles and fractional Chief Marketing Officers, highlighting how fractional CMOs integrate into company dynamics. It concludes with a teaser for the next episode, focusing on why startups may benefit from not hiring full-time marketing personnel.
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