Emma Westley

Emma Westley, a Fractional CMO and content strategy consultant at immerj, sheds light on the booming trend of fractional CMOs. She shares how startups benefit from this flexible model, allowing access to top-tier marketing expertise without the hefty price tag of a full-time hire. Emma explores the unique challenges fractional CMOs face in managing multiple organizations while adapting to each client's culture. Plus, she clarifies the distinctions between fractional leadership and traditional consulting roles, providing insights for businesses navigating their marketing strategies.