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StreamTime Sports
Are athletes the future of sports media?
May 15, 2024
Dev Sethi, a sports industry expert, delves into the athlete-driven media landscape and its booming economy. He discusses how platforms like TikTok and Instagram have transformed athletes into personal brands, directly engaging fans. The conversation also explores the impact of the NCAA's NIL policy on college athletes and the challenges traditional media faces in connecting with audiences. Sethi highlights the long-term implications for sports media as athletes leverage their influence and push for greater representation in the industry.
45:46
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Quick takeaways
- The rise of social media has transformed athletes into influential brands, providing unique opportunities for direct engagement with fans and increasing their media relevance.
- The introduction of NIL rights for college athletes marks a pivotal change, enabling them to monetize their brands while also facing new ethical and competitive challenges in sports.
Deep dives
Navigating U.S. Sports Media Consumption
The podcast discusses the complexities of engaging with the vast array of sports leagues and teams in the U.S., noting the relentless pace of content consumption. The guest attributes his ability to keep up with various sports to his role in sports media, which allows him to classify the time spent watching games as work. He also emphasizes the importance of social media platforms, which create avenues for discovering and following different sports and communities. In particular, the speaker shares that his background as the child of immigrant parents helped shape his sports fan identity, as sports acted as a means for cultural assimilation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode