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10min chapter
Are athletes the future of sports media?
StreamTime Sports
Navigating Athlete Branding in the NIL Era
This chapter examines the transformative impact of the NCAA's NIL policy on athlete branding and monetization via social media. It highlights both the opportunities and risks for college athletes, particularly in relation to predatory practices and the need for industry regulation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode