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Are athletes the future of sports media?

StreamTime Sports

CHAPTER

The Athlete Media Revolution

This chapter explores how social media has transformed the relationship between athletes and their fans, emphasizing the role of platforms like Instagram and Meta. It highlights the shift in fan engagement dynamics and the growth of the athlete economy, where individual athletes leverage their personal brands to engage audiences directly. The discussion also reflects on the evolving media landscape, examining future opportunities and innovations in the sports industry.

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