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15min chapter
Are athletes the future of sports media?
StreamTime Sports
The Athlete Media Revolution
This chapter explores how social media has transformed the relationship between athletes and their fans, emphasizing the role of platforms like Instagram and Meta. It highlights the shift in fan engagement dynamics and the growth of the athlete economy, where individual athletes leverage their personal brands to engage audiences directly. The discussion also reflects on the evolving media landscape, examining future opportunities and innovations in the sports industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode