Clients from Content How to craft the perfect offer (for you and your clients).
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Nov 13, 2024 Jessica Williams, an expert in helping busy professionals grow their side hustles, shares her insights on crafting the ideal client offer. She discusses the importance of defining your niche and suggests a simple exercise to discover your unique superpower. The conversation highlights customer discovery strategies, turning calls into clients, and creating tailored offers. Jessica also tackles the common misconceptions about paid communities and provides key tips for structuring profitable membership models and payment options.
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Vertical Niche Stacking
- Beware of false choices when defining your niche; everything can be separated or combined.
- Instead of choosing one niche element, stack them vertically, creating a broader niche with sub-elements.
Hidden Value in Personal Stories
- Personal stories reveal hidden value propositions. Jess Williams' side hustle journey unexpectedly improved her identity, confidence, and network.
Side Hustle Differentiation
- Differentiate your side hustle niche by focusing on those who want to keep their side hustles as such.
- This attracts the right clients and establishes a nemesis for content creation.
