Clients from Content cover image

Clients from Content

How to craft the perfect offer (for you and your clients).

Nov 13, 2024

Jessica Williams, an expert in helping busy professionals grow their side hustles, shares her insights on crafting the ideal client offer. She discusses the importance of defining your niche and suggests a simple exercise to discover your unique superpower. The conversation highlights customer discovery strategies, turning calls into clients, and creating tailored offers. Jessica also tackles the common misconceptions about paid communities and provides key tips for structuring profitable membership models and payment options.

56:36

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Episode guests

Jessica Williams

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Episode notes

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Quick takeaways

Defining the transformation clients seek is crucial for creating tailored services that integrate work-life balance, time management, and productivity.

Framing side hustling, work-life balance, and time management as interconnected elements strengthens your service portfolio and clarifies messaging.

Memberships should focus on ongoing, measurable goals to maintain client engagement and reduce churn while accommodating varying time commitments.

Deep dives

Defining Transformation for Side Hustlers

The discussion emphasizes the importance of defining the transformation that clients seek when starting a side hustle. The ultimate goal for many side hustlers is to integrate this endeavor into their busy lives while balancing other commitments. By focusing on work-life balance, time management, and productivity, the approach allows for a comprehensive strategy rather than a narrow focus on just one aspect. This holistic view of the transformation leads to clearer client identification and a more targeted service offering.

1.

Intro

6min

2.

Unlocking Potential through Side Hustles

18min

3.

Harnessing Customer Discovery for Perfecting Offers

3min

4.

Crafting Personalized Offers

11min

5.

Crafting Sustainable Membership Models

14min

6.

Navigating Payment Structures for Client Engagement

4min

What to offer, how to deliver it, and how to communicate it.

My free Clients From Content: 1-Page Masterclass: https://fortheinterested.com/subscribe-yt/

9 things you'll learn in this episode:

03:00 - The most important thing to beware of when defining your niche

08:00 - Why I ask clients to write down their answers to my questions

13:00 - How choosing a nemesis helps you attract your ideal clients

14:00 - A simple exercise to identify your own superpower

25:00 - How to turn a discovery call into a client

27:00 - How to choose the way you want to work with clients

35:00 - 7 key questions to ask yourself when creating an offer

41:00 - The biggest misconception about paid communities

46:00 - 5 keys to structuring a successful recurring revenue product

Show Notes:
Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel Priestly: https://amzn.to/4fINM9o

To Connect with Jessica Williams:

Website: https://techbizgurl.com/

Twitter: http://twitter.com/techbizgurl
LinkedIn: http://linkedin.com/in/jessicalavernewilliams

Instagram: http://instagram.com/techbizgurl

Facebook: http://www.facebook.com/techbizgurl

Jess Picks Newsletter: https://techbizgurl.com/jesspicks/

To connect with Josh Spector:

Newsletter: https://fortheinterested.com/subscribe/

Skill Sessions: https://joshspector.com/sessions/

Consulting: https://joshspector.com/consulting/

Twitter: https://twitter.com/jspector

Apply to be a guest on the show: https://joshspector.com/questions/

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