How to craft the perfect offer (for you and your clients).
Nov 13, 2024
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Jessica Williams, an expert in helping busy professionals grow their side hustles, shares her insights on crafting the ideal client offer. She discusses the importance of defining your niche and suggests a simple exercise to discover your unique superpower. The conversation highlights customer discovery strategies, turning calls into clients, and creating tailored offers. Jessica also tackles the common misconceptions about paid communities and provides key tips for structuring profitable membership models and payment options.
Defining the transformation clients seek is crucial for creating tailored services that integrate work-life balance, time management, and productivity.
Framing side hustling, work-life balance, and time management as interconnected elements strengthens your service portfolio and clarifies messaging.
Memberships should focus on ongoing, measurable goals to maintain client engagement and reduce churn while accommodating varying time commitments.
Deep dives
Defining Transformation for Side Hustlers
The discussion emphasizes the importance of defining the transformation that clients seek when starting a side hustle. The ultimate goal for many side hustlers is to integrate this endeavor into their busy lives while balancing other commitments. By focusing on work-life balance, time management, and productivity, the approach allows for a comprehensive strategy rather than a narrow focus on just one aspect. This holistic view of the transformation leads to clearer client identification and a more targeted service offering.
Avoiding False Choices in Service Offering
The concept of false choices is introduced, warning against the tendency to limit services to one aspect of the process at the expense of others. Instead of viewing side hustling, work-life balance, and time management as mutually exclusive options, it's suggested to integrate them as interconnected elements within a broader service offering. By framing these components as concentric circles, the overlap strengthens the overall service portfolio, enabling a multifaceted approach to supporting clients. This technique ultimately clarifies messaging and provides a stronger value proposition.
The Emotional Benefits of Side Hustling
The podcast highlights the fulfilling aspects of side hustling, which often go beyond financial gain to include personal growth, new connections, and confidence. For many, a side hustle offers a sense of ownership and identity that traditional employment may not provide. The speaker emphasizes the importance of sharing personal stories of transformation, explaining how such narratives can resonate with potential clients and enhance marketing efforts. These fulfilling experiences become integral to the messaging, reinforcing the value proposition of the service.
Crafting Tailored Offerings Based on Time Commitment
A strategic approach to designing offers is suggested, based on clients' available time to dedicate to their side hustles. By understanding different time ranges, the creator can develop tiered offerings, accommodating clients who can commit various amounts of time each week. Such packages could cater to those with limited hours by providing focused resources and support that align with their needs. This not only clarifies service offerings but also makes them more attractive to a broader audience.
Exploring Membership Models for Recurring Revenue
The discussion stresses that memberships should be built around an ongoing, measurable goal to sustain engagement and reduce churn rates. Key strategies for memberships include evolving offerings, creating a high perceived cost of cancellation, and ensuring value increases over time with minimal additional effort from the provider. By adopting a flexible structure that accommodates clients' limited time and varying commitments, membership products can thrive without overwhelming the creator. This model opens doors for sustainable recurring revenue while maintaining a client-focused approach.
