How I Built This with Guy Raz

Jo Loves: Jo Malone CBE (2020)

Aug 22, 2022

Jo Malone, the founder of Jo Malone London and Jo Loves, shares her inspiring journey from a 1970s London kitchen to a renowned fragrance empire. She discusses the impact of family dynamics and a life-changing cancer diagnosis on her identity and career. Jo reveals her innovative approach to scents, including unique products like a fragrance paintbrush. With resilience shining through, she emphasizes the importance of creativity and passion in her entrepreneurial path, highlighting her latest venture’s revival after setbacks.

01:16:50

Episode guests

Jo Malone

AI Chapters

Episode notes

Intro

2min

Fragrant Beginnings and Family Ties

9min

Legacy of Skincare and Resilience

15min

From Kitchen to Skincare Clinic

5min

A Leap from Home to a Business Space

3min

The Art of Fragrance: From Concept to Success

20min

A Journey of Resilience and Renewal

2min

Rediscovering Passion Through Adversity

17min

From Ambition to Innovation

7min

10.

Reopening and New Fragrance: A Celebration of Jo Malone's Legacy

3min

As a girl in 1970s London, Jo Malone learned how to make face creams by going to work with her mom at a private skin care clinic. By the time she was in her 20's, Jo was running her own skin care and cosmetics business, which eventually grew to include bath oils, scented candles, and fragrances under the brand Jo Malone London. Jo sold the brand to Estée Lauder in 1999 and then left the business after a life-changing diagnosis. She now has a fragrance company called Jo Loves, where she innovates with new kinds of scents and explores new ways to present them.

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