How I Built This with Guy Raz cover image

Jo Loves: Jo Malone CBE (2020)

How I Built This with Guy Raz

CHAPTER

The Art of Fragrance: From Concept to Success

This chapter explores the journey of building a fragrance brand, emphasizing the founder's unique approach to product development and authenticity. It highlights key moments in branding, marketing strategies, and the emotional ties that resonate with customers, leading to rapid growth and success. The narrative culminates in a personal reflection on the founder's achievements and challenges, including the poignant life changes that followed a major corporate decision.

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