
Jo Loves: Jo Malone CBE (2020)
How I Built This with Guy Raz
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Fragrant Beginnings and Family Ties
This chapter chronicles the creation of the Jo Malone London brand, emphasizing the founder's journey from a scented kitchen to a successful fragrance business, influenced by personal challenges and childhood experiences. It also explores the complexities of familial relationships, particularly the influence of a tumultuous household marked by love and chaos, and how these experiences shaped the founder's perspective on life and branding.
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