CHURN FM E272 | Activating Growth through Data-Driven Insights with Crystal Widjaja on Retention Funnels
9 snips
Nov 22, 2024 
In this discussion, Crystal Widjaja, an Executive-in-Residence at Reforge and angel investor, shares her insights on leveraging data for growth. She emphasizes the importance of well-structured retention funnels and effective onboarding experiences to boost user engagement. Crystal dives into user behavior, highlighting how segmentation can unlock exponential growth. She also warns against the pitfalls of bad data and advocates for proactive insights and nuanced analysis over standard dashboards. Actionable tips for improving retention metrics are sprinkled throughout the conversation.
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Chief of Staff Transition
- Crystal Widjaja transitioned from SVP of Business Intelligence to Chief of Staff at GoTo Group.
- This was due to the company's rapid growth and acquisitions, requiring someone with her contextual knowledge.
Chief of Staff Responsibilities
- Embrace both strategic and mundane tasks as Chief of Staff.
- Even small improvements, like mapping meeting rooms, can have a significant impact.
Track Event Properties
- Track event properties to understand user segments, not just KPIs.
- This allows for deeper analysis and identification of abandonment points.