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Crystal Widjaja

Executive-in-Residence at Reforge, angel investor, and advisor to several startups. Shares expertise in data-driven growth and retention funnels.

Top 5 podcasts with Crystal Widjaja

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143 snips
Dec 29, 2022 • 1h 1min

Countdown of the top 10 episodes of the year

If you ever wanted to distill 3,310 hours of knowledge into 60 minutes, then this episode is for you. For the last 6 months, Lenny’s Podcast has been downloaded more than 2 million times and is now a top 10 technology podcast across both Apple and Spotify. And in this special episode, I’m breaking down the top 10 most downloaded episodes, plus sharing my favorite lessons from each. It's unlike anything I've done before, and I hope you love it. Happy holidays, happy new year, and from the bottom of my heart, thank you so much for listening, sharing, and for supporting the podcast. I’ll see you in 2023!—Find the full transcript here: https://www.lennyspodcast.com/countdown-of-the-top-10-episodes-of-the-year/#transcript—Thank you to our wonderful sponsors for supporting this podcast:• TED—ReThinking with Adam Grant: https://adamgrant.net/podcasts/rethinking/• Notion—One workspace. Every team: https://www.notion.com/lennyspod• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—The 10 most downloaded episodes of 2022:* April Dunford on Lenny’s Podcast: https://www.lennyspodcast.com/april-dunford-on-product-positioning-segmentation-and-optimizing-your-sales-process/* Crystal Widjaja on Lenny’s Podcast: https://www.lennyspodcast.com/how-to-scrappily-hire-for-measure-and-unlock-growth-crystal-widjaja-gojek-and-kumu/* Julie Zhuo on Lenny’s Podcast: https://www.lennyspodcast.com/julie-zhuo-on-accelerating-your-career-impostor-syndrome-writing-building-product-sense-using-intuition-vs-data-hiring-designers-and-moving-into-management/* Shishir Mehrotra on Lenny’s Podcast: https://www.lennyspodcast.com/the-rituals-of-great-teams-shishir-mehrotra-coda-youtube-microsoft/* Kristen Berman on Lenny’s Podcast: https://www.lennyspodcast.com/using-behavioral-science-to-improve-your-product-kristen-berman-irrational-labs/* Elena Verna on Lenny’s Podcast: https://www.lennyspodcast.com/elena-verna-on-how-b2b-growth-is-changing-product-led-growth-product-led-sales-why-you-should-go-freemium-not-trial-what-features-to-make-free-and-much-more/* Ethan Smith on Lenny’s Podcast: https://www.lennyspodcast.com/the-ultimate-guide-to-seo-ethan-smith-graphite/* Shreyas Doshi on Lenny’s Podcast: https://www.lennyspodcast.com/shreyas-doshi-on-pre-mortems-the-lno-framework-the-three-levels-of-product-work-why-most-execution-problems-are-strategy-problems-and-roi-vs-opportunity-cost-thinking/* Marty Cagan on Lenny’s Podcast: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/* Matt Mochary on Lenny’s Podcast: https://www.lennyspodcast.com/how-to-fire-people-with-grace-work-through-fear-and-nurture-innovation-matt-mochary-ceo-coach/—In this episode, we cover:(00:00) About this episode(02:46) April Dunford on positioning your product(07:16) Crystal Widjaja on why most analytics efforts fail(11:42) Julie Zhuo on overcoming imposter syndrome(19:14) Shishir Mehrotra’s favorite interview question(23:27) Shishir Mehrotra’s PSHE career growth framework(27:10) Kristen Berman on using behavioral science to improve your product(33:29) Elena Verna on why retention is so important(36:31) Elena Verna on what to put into your freemium product(37:57) Ethan Smith on how people often under-resource SEO(38:46) Ethan Smith on when it’s time to invest in SEO(42:41) Shreyas Doshi’s LNO Framework(50:12) Marty Cagan on why big companies are often bad at product(51:46) Marty Cagan’s four steps to being a good product manager(53:48) Matt Mochary on the power of small teams(57:17) Matt Mochary’s advice for making hard conversations easier(59:05) Other episodes that left a lasting impact(59:40) Thank you for joining me (Lenny) on this incredible journey—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
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86 snips
Oct 26, 2023 • 1h 17min

Crystal Widjaja (Gojek) Unlocks the Secrets of Unmeasurable Metrics and Extracts Lessons from Convoy's Downfall!

Crystal Widjaja, a data-driven product expert, discusses the challenges faced by data-driven product leaders and the lessons learned from Convoy's failure. They explore unmeasurable metrics, measuring the impact of features on revenue, and the importance of investing in customer vibes.
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74 snips
Jul 31, 2022 • 1h 3min

How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu

You don’t need lots of employees to achieve impressive growth—but you do need a unique approach to hiring and structuring your team, and accurately measuring your growth efforts. Crystal Widjaja has used scrappy tactics to unlock massive success for Gojek (a wildly successful ride-share app in South East Asia) and is currently the Chief Product Officer at Kumu. In this episode, she shares the exact strategies she’s used as a product leader to hack growth, hire the best, and perfect data collection. Join us.Thank you to our wonderful sponsors for making this episode possible:• Amplitude: https://amplitude.com/• Flatfile: https://www.flatfile.com/lenny• Eppo: https://www.geteppo.com/—Find the full transcript at: https://www.lennysnewsletter.com/p/how-to-hire-for-measure-and-unlock—Where to find Crystal:• Website: https://www.crissyw.com/• Twitter: https://twitter.com/crystalwidjaja• LinkedIn: https://www.linkedin.com/in/crystalwidjaja/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:• Generation Girl: https://www.generationgirl.org/• Experiment Design Question Example: https://docs.google.com/spreadsheets/d/1tSrEGpvg19OMKrRg45HGvsZBGz8BkeVc/edit#gid=1841057518—In this episode, we cover:[00:00] Crystal’s path to product[09:40] How Crystal decided to join a risky startup [11:31] Why haven't super apps emerged in the U.S.? [13:15] What startups in the U.S. can learn from companies in Asia[16:35] How to get intentionally scrappier in your organization[18:28] How to get and utilize scrappy and small data sets [21:26] How to increase retention[22:28] What does and doesn't work in growth?[25:01] The conversion rates Crytsal looks for to determine viability and success[28:03] How founders should think about approaching growth[32:44] Figuring out how to grow and the resources you have at your disposal[34:53] Optimizing the funnel to make growth happen faster[37:40] Crystal's biggest lessons on unlocking growth[40:07] Why most analytics efforts fail and how to avoid failure[44:24] Signs your organization is getting analytics wrong[46:17] The best resources for figuring out how to do analytics right[47:05] Crystal's recommendations for metric tracking stacks.[48:37] How you should set up your growth team originally[51:38] Integrating growth teams or separating them?[52:43] Who should be the first growth hire?[53:55] How to hire a great growth person for your organization[56:55] How to help women and young girls get into STEM (a non-profit that you started)[1:02:07] Where to reach Crystal  Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
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Nov 22, 2024 • 43min

E272 | Activating Growth through Data-Driven Insights with Crystal Widjaja on Retention Funnels

In this discussion, Crystal Widjaja, an Executive-in-Residence at Reforge and angel investor, shares her insights on leveraging data for growth. She emphasizes the importance of well-structured retention funnels and effective onboarding experiences to boost user engagement. Crystal dives into user behavior, highlighting how segmentation can unlock exponential growth. She also warns against the pitfalls of bad data and advocates for proactive insights and nuanced analysis over standard dashboards. Actionable tips for improving retention metrics are sprinkled throughout the conversation.
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Dec 8, 2023 • 54min

Data Magic | Crystal Widjaja (Gojek, Reforge, Generation Girl)

Join Crystal Widjaja, a seasoned product manager and analytics expert, as she shares insights on data-driven decision-making, industry benchmarks, balancing qualitative and quantitative data, avoiding analytics pitfalls in startups, and the symbiotic relationship between data analytics and effective product management.