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Crystal Widjaja (Gojek) Unlocks the Secrets of Unmeasurable Metrics and Extracts Lessons from Convoy's Downfall!

Oct 26, 2023
Crystal Widjaja, a data-driven product expert, discusses the challenges faced by data-driven product leaders and the lessons learned from Convoy's failure. They explore unmeasurable metrics, measuring the impact of features on revenue, and the importance of investing in customer vibes.
01:17:20

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Podcast summary created with Snipd AI

Quick takeaways

  • Building a heuristic map of a company helps establish a foundation for decision-making.
  • Measuring the direct impact of a single feature on revenue is challenging, focus on a constellation of metrics instead.

Deep dives

Understanding the Fog of a New Product

When entering a new company or product, it is important to treat it like exploring a new universe. Building a heuristic map of the company, understanding its unique qualities and metrics, and identifying areas of potential growth and risk are crucial. This initial exploration phase helps establish a foundation for future decision-making.

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