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E272 | Activating Growth through Data-Driven Insights with Crystal Widjaja on Retention Funnels

CHURN FM

CHAPTER

Unlocking Data Insights: Beyond Dashboards

This chapter explores the limitations of conventional dashboards in providing meaningful business insights, advocating for more nuanced data analysis. It discusses effective data visualization techniques, such as cohort views and sunburst charts, while emphasizing strategies for user engagement and retention. The conversation highlights the importance of understanding user behavior and employing tailored re-engagement tactics, particularly in a B2B context.

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