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3min chapter
E272 | Activating Growth through Data-Driven Insights with Crystal Widjaja on Retention Funnels
CHURN FM
Understanding Customer Value and Common Data Pitfalls
This chapter explores the significance of customer lifetime value (LTV) in forecasting business success, emphasizing the need for effective customer segmentation and lead identification. It cautions against over-reliance on dashboards and promotes a more nuanced approach to data analysis, especially for early-stage startups.
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