The Espresso Hour
We Took 50 Sales Calls In 3 Days — What Happened? | Espresso Hour E9
Feb 28, 2023
16:44
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Quick takeaways
- Conducting sales calls instead of email campaigns provided valuable insights into target customers and their pain points for the ghostwriting intensive program.
- The hosts plan to use the information gathered from the sales calls to refine their marketing campaigns and tailor their messaging to resonate with different customer archetypes.
Deep dives
Building Infrastructure for Ghost Riding Intensive
The podcast episode discusses how the hosts built the initial infrastructure for their ghost riding intensive program within a short timeframe. They highlight the importance of idea execution and the tight feedback loops they utilized. Initially, they had a plan to launch the intensive through an email campaign, but they ended up making a hard pivot and decided to conduct sales calls instead. They spent 24 hours scrapping their previous plan, filling their calendars with sales calls, and ultimately filling the entire cohort within four days.
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