The Espresso Hour

We Took 50 Sales Calls In 3 Days — What Happened? | Espresso Hour E9

15 snips
Feb 28, 2023
Guest
Dickie Bush
Guest
Nicolas Cole
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ANECDOTE

Unexpected Pivot to Sales Calls

  • Dickie and Cole initially planned an email campaign for their ghostwriting intensive.
  • They pivoted to individual sales calls, resulting in a full cohort and valuable insights.
INSIGHT

Key Customer Archetypes

  • Two key customer archetypes emerged: burned-out freelancers seeking change and full-time employees wanting to freelance.
  • Freelancers earning $3-4k/month showed less urgency due to established comfort.
ADVICE

Targeted Marketing

  • Categorize survey responses to target specific customer archetypes.
  • Tailor marketing language and testimonials to resonate with each group's pain points.
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