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What We Learned From Our 50 Calls
30 30 plus sales calls each and ended up filling the whole cohort. We had 1200 people fill out the survey. The risk was like if you send something to everyone who's interested in it You're you have no clue what their initial take is right? So rather we said let's block our entire calendar put in the work on this kind of thing so yeah, we held what 49 or 50 individual hour long calls talking this out.